Childhood should be filled with fun, make believe, adventure and creativity. The mind of a child is bright, colourful and free with no boundaries. I love that about children… Their clean slate, clear vision and colourful purity. It’s beautiful, enviable and should be embraced. I love creating things that celebrate and encourage those qualities… That’s why I do what I do and love what I do.

Welcome to sammyeve



Having studied Graphic Design at Nottingham Trent University and Chelsea College of Art & Design in the UK, my 15 year branding career has taken me from London, the Middle East and Singapore creating designs for major brands.



Becoming a mum and having a thirst for a new challenge inspired me to launch sammyeve, a design studio that specialises in handmade art and gifts for children.



Quality control is obviously essential, which is why all new designs must first meet the approval of my own two children. If they can’t tell what the animal is, or the illustration doesn’t make them laugh and smile, then it’s back to the drawing board.



My deep passion for design and love of typography has always formed the foundation of my work, along with precision in colour and form. The inspiration for my designs is drawn from Swiss, Scandinavian, Japanese, Chinese and Middle Eastern design, pop culture, fashion, vintage packaging, cartoons, animals, music and the enchantment of childhood.


sammyeve designs aim to delight little people and big people alike, whilst celebrating the boundless imagination of childhood, sparking creativity and bringing warmth and fun to rooms and smiles to little faces. Please browse through the shop to find the perfect gift and forever keepsake for that little someone special.


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