Tel +65 9137 9875
Email sam@brand-hearted.com
D.O.B 11.04.1975
Nationality British
Samantha Eve Dorri
Creative Brand Strategist
& Design consultant
With over two decades of experience as a strategic brand and design consultant and illustrator, I bring a unique blend of creativity and business insight to global markets. I thrive on helping mission-driven clients turn their visions into powerful, emotive brands that capture attention and convey purpose. I'm all about building brands that cut through the noise, foster connections, and leave a lasting impact.
Authentic, analytical, people-oriented, and driven by clarity of purpose, I am highly creative yet grounded by realism, resilience, and a “get it done” attitude. Solid, reliable, and steadfast, I use drive and tenacity to cheerlead others to success.
Key Attributes
Entrepreneurial & innovative: Drawing on my experience in creating and running a business, brand consulting and designing and selling physical and digital products, and understanding e-commerce, I bring to the table a deep understanding of the grit, resilience, and drive it takes to build something from the ground up that truly resonates.
Passion & purpose: In my eyes, an idea has real value only when it’s turned into something meaningful that others can enjoy and benefit from. Nothing excites me more than a project driven by a client's passionate calling and a desire to make a difference in the world and shake up the status quo.
Strategic & big-picture thinker: Visionary, analytical, and future-oriented, my holistic thinking from design to messaging ensures that brand creation and management support the brand’s overarching mission and goals.
Client-centric & collaborative: I thrive in environments of positive and energetic synergy, believing that strong, authentic connections with clients and teams lead to meaningful, impactful work. Often described as the ideal ‘right-hand,’ I offer support and guidance, thriving in roles where I can elevate others and help steer the bigger picture to success.
Authentic & people-oriented: Known for my warm, approachable nature, I cultivate strong, authentic relationships, ensuring everyone feels seen, valued, and supported throughout the creative journey.
Work experience
Current
Brand Hearted
Singapore + International
Co-Founder
Strategic Brand & Design Consultant
2022 Start-up – Current (Primary)
Helping visionary, purpose-driven clients build powerful, purpose-led brands for impact.
Co-founded Brand Hearted, a brand consultancy specialising in crafting compelling brand strategies and identities for businesses committed to making a positive difference.
Facilitated insightful brand workshops and discovery sessions, guiding clients to identify their core values, articulate their unique value proposition, and develop compelling brand narratives.
Successfully delivered transformative brand solutions for a diverse clientele, enabling them to attract ideal clients, elevate their brand positioning, and achieve sustainable growth.
Oversee the full creative process, ensuring creative excellence, strategic alignment, and consistent brand expression across all touchpoints.
Cultivate strong, trust-based client relationships through active listening, empathy, and collaborative partnership, acting as an extension of their teams to help them realise their brand vision.
Sammyeve
Singapore + International
Founder & Creator
September 2013 – Present (Passive)
Personalised art prints and gifts for children
Founded a personalised children's gift business, recognised for its award-winning designs, quality, attention to detail and customer service.
My illustration of the Singapore Merlion was approved by the Singapore tourism board and became one of my best selling print designs which I have since printed on mugs.
Launched two dropshipping funnels with Clickfunnels for seasonal apparel.
Built a loyal customer base and received numerous accolades and testimonials for product excellence and customer satisfaction.
Sammyeve’s awards and accolades
EXPAT LIVING, SINGAPORE | Readers Choice Awards 2022 | BRONZE WINNER | Best Gifts
EXPAT LIVING, SINGAPORE | Readers Choice Awards 2021 | FINALIST | Best Gifts
EXPAT LIVING, SINGAPORE | Readers Choice Awards 2020 | BRONZE WINNER | Best Gifts
EXPAT LIVING, SINGAPORE | Readers Choice Awards 2019 | BRONZE WINNER | Best Gifts
EXPAT LIVING, SINGAPORE | Readers Choice Awards 2019 | FINALIST | Best Art
THE FINDER, SINGAPORE | Expatpreneur Awards 2018 | WINNER
HARPERS BAZAAR JUNIOR, SINGAPORE | Most Loved Baby Care 2016
SINGAPORE MUMPRENEUR AWARDS 2016 | FINALIST
The Slime Temple By Sammyeve
International
Founder & Creator
May 2019 - Present (Passive)
Instant Printables for Slime Lovers, Slimepreneurs & ASMR Enthusiasts
Established a digital product store on Etsy, offering printable templates and designs for ASMR and slime enthusiasts.
Developed a dropshipping and print-on-demand model for various and physical products.
Little Red Dot by Sammyeve
Singapore
Founder & Creator
2023 – Present (Passive)
Uniquely local souvenirs & gifts that celebrate Singapore
Designed and launched a collection of tote bags, mugs and prints that are sold online and in local shops.
Work experience
Previous
Singapore
Richard Chandler Corporation
Singapore
Principal Creative
September 2009 – December 2012
In-house lead creative for billionaire businessman Richard Chandler responsible for the brand creation and management of several of his nonprofit organizations and corporate social enterprises in emerging markets across APAC and MENA.
Projects included brand creation and development, whitepapers, brand guides, website design, marketing collateral and retail branding.
Rebranding Freedom to Create, an international nonprofit art award initiative of the Richard Chandler Corporation’s global social transformation efforts.
Branded a chain of pre-schools in India which included art directing character creation and interior design.
Managed the group brand, subsidiary brands and websites for a chain of clinics in Egypt, India, Indonesia, Pakistan, Kenya, Philippines, and Vietnam.
Responsible for brand management and support for all “boots on the ground” associates to support their businesses.
Rubyroo Design
Singapore
Brand and design consultant
September 2008 – September 2009
As a civil war broke out in Bahrain, I emigrated to Singapore and spent a year freelancing as a brand and design consultant for various agencies, including Futurebrand, The Brand Union, and Tangible.
Bahrain
Memac Ogilvy
Bahrain
Head of Brand & Design
January 2007 – September 2008
Brand and design lead for creative and operational teams, providing support to the executive creative director.
Oversaw the art direction and overall visual identity management of the company’s client brands to ensure consistency across all platforms.
Leading, inspiring and mentoring designers and guiding their creative output, ensuring that ideas are executed effectively and meet both the client’s needs and the agency’s standards.
Managed creative projects for high-profile clients such as American Express, Gulf Air, and DHL, ensuring brand consistency across the Middle East.
Artograph
Bahrain
Head of Design
August 2003 – December 2006
Design lead for creative and art working teams, providing support to the creative director and client servicing team.
Managing projects from concept to execution while guiding the development of branding projects and collaborating with clients, designers, copywriters and photographers.
Ensuring that all visual elements are cohesive and effectively communicate the brand’s identity across different platforms.
Managed creative projects for clients such as The Ritz-Carlton, Bahrain Hotel & Spa, National Petroleum Services (NPS), Euro University of Bahrain and International Investment Bank (IIB).
United Kingdom
One, Westbourne Studios
London
Graphic designer
October 1999 – January 2003
This is where my love for branding started. I designed everything from logos to brochures, annual reports, advertorials, and magazines.
Clients included the International Tennis Federation (ITF), Rugby Football Union, Barlow Lyde & Gilbert, The Daily Telegraph, Samsung, Barclays Bank Plc., Lancôme, Chanel, Armani, Ralph Lauren & Cacharel.
Other character-enhancing work experience
School of Life
1986 – 1999, London:
Waitress, Retail Sales Assistant, Receptionist, Bar & Restaurant Manager
2011 – Present, Singapore:
Mother to 13 year old daughter and 9 year old son
Education
London College of Printing
The London Institute, London, UK
June 2000
Advanced typography
International Society of Typographical Designers
London, UK
May 1999
Awarded entry into the International Society of Typographical Designers (MSTD)
Nottingham Trent University
Nottingham, UK
1996-1999
BA (Hons) Graphic Design (2:1)
Chelsea College of Art & Design
London, UK
1995-1996
Diploma in Art & Design Foundation Studies
The Royal Naval School for Girls
Haslemere, Surrey, UK
1986-1993
School Officer and Head of Sixth Form, School Prefect, Deportment prize, Junior and senior Art prize.
June 1993 – A Levels: Art, English, Humanities, Psychology
June 1991 – 9 G.C.S.E’s
Software skills
Proficient
Adobe CS InDesign, Illustrator, Photoshop, Acrobat and Keynote
Competent
ClickFunnels™, SquareSpace and WordPress
